Marketing Impact for Manufacturers

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Why Video Is Critical To Your Online Presence

Video is essential to your business's digital imageThere are many factors that go into building a strong online presence for your business. Written content and photography are vital to any brand or business's online presence, yet a great video can be what really takes your marketing to the next level. It seems the world is moving at a faster pace and that people would rather watch a 3-minute video than read a few paragraphs of text. Video allows the viewer to kick back, relax, and enjoy without having to do any reading.

A video can live on your website or social media platforms and be there 24/7 for your customers and prospects to view. Video can give your audience a glance into your company and show them exactly what you do at any time. A prospect who is cross country can take a tour of your facility, learn about your skill sets, and learn why they need to do business with you before even seeing your facility in person.

Social Media 101

Improve your social media engagementIn today's day and age social media is a topic that isn’t going away anytime soon. Social Media can be what springboards your business forward or be what holds you back in the long run. The impact that social media can have on a company's image can be extremely positive or negative and that’s why it's crucial to get it right early on and continue doing so. 

To start there is no correct way to do social media. There is no formal rule book that needs to be followed and no checklist to complete. Each and every business is different and has different goals for what they want out of their social media. A first step in setting the foundation would be to think of who your target market is. Once you’ve established that baseline you can build your audience. 

Marketing on a Limited Budget (Everybody's Budget Is Limited)

forn2476 hiWhatever Happened to Salespeople?

When was the last time you saw an Apple salesperson?

When was the last time you saw a salesperson for American Express?

…Coke?

…Pepsi?

…Target?

You know all of these companies. You know what they sell. You know where to buy. Yet, most of us have never had a salesperson from one of these companies knock on our door and ask for an appointment.

How do they do it?

Is It Time to Update, Upgrade or Replace Your Website?

I Have a Website, therefore I am CartoonYou Gotta Have a Website

The days of asking if you need a website are long gone. Every business today in our industry (well, almost every business) has a website.

It’s the cornerstone of your marketing message. The first thing a prospective customer does is Google your company name and check out your website.

Surprisingly, almost 80% of all business-to-business purchasing decisions have been made before the prospect has called your companyYou need to ask yourself:

Is Your Website a Lead-Generating Corporate Growth Machine or a Company Brochure?

Marketing for Manufacturers – eBook

Taking Your Business to the Next Level

+ What's Working…

+ What's Not Working…

+ Connecting With Your Audience

+ Creating a Compelling Message

Itamco HoloLens IMTS promo

Microsoft HoloLens – A View to the Future

The Microsoft HoloLens is a is a pair of mixed reality head-mounted smart glasses. This holographic computer visioning system enables users to interact with high‑definition holograms.

The first pre--production version shipped in March 2016 and sells for a list price of $3,000 in the United States and Canada.

This enhanced reality technology has the potential to dramatically change the way we design and manufacture products. 

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