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Marketing Impact for Manufacturers

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Search Engine Optimization (SEO)
     What You See Is Not What You Get

SEO Celebration Cartoon

Everyone wants to rank on the first page of a Google, Bing or Yelp search.

 

Why? – Because It Pays to Be #1

Over 90% of internet users never click on page 2 of the search results. Think about your own behavior. Do you ever go beyond the first page?

Further studies indicate the first organic SEO results receive four times as many click-throughs as the second listing.

If Google cannot find you, then your customers will not find you.

Having the most attractive website is worthless if it isn’t properly configured and optimized for website search engines.

Looking at the top three trafficked websites in the world – Google, YouTube, and Facebook -- you will find they are highly functional, but not very attractive. All the top trafficked websites have one factor in common – they are extremely easy to navigate. Often, the functionality of a website is overlooked for the sake of aesthetics.

Marketing on a Limited Budget (Everybody's Budget Is Limited)

forn2476 hiWhatever Happened to Salespeople?

When was the last time you saw an Apple salesperson?

When was the last time you saw a salesperson for American Express?

…Coke?

…Pepsi?

…Target?

You know all of these companies. You know what they sell. You know where to buy. Yet, most of us have never had a salesperson from one of these companies knock on our door and ask for an appointment.

How do they do it?

Is It Time to Update, Upgrade or Replace Your Website?

I Have a Website, therefore I am CartoonYou Gotta Have a Website

The days of asking if you need a website are long gone. Every business today in our industry (well, almost every business) has a website.

It’s the cornerstone of your marketing message. The first thing a prospective customer does is Google your company name and check out your website.

Surprisingly, almost 80% of all business-to-business purchasing decisions have been made before the prospect has called your companyYou need to ask yourself:

Is Your Website a Lead-Generating Corporate Growth Machine or a Company Brochure?

Videos - Just the Facts

Ernest Hemingway

Nothing Tells a Story Like a Video

"Show the readers everything, tell them nothing." 
 – Ernest Hemingway

Videos are the hottest thing on the internet today. There is a reason why YouTube is the second highest trafficked site on the internet (after Google). Nothing tells a story, your story, like a video.  

A simple video will do wonders. Forrester Research Group says, “video is 53 times more likely than text pages to appear on the first page of a search engine.” People love to view video. In a recent conversation with a client, he told me, “If you put a video in an email; I am watching it.” In fact, if you have a limited marketing budget, a video is a good place to start

Marketing for Manufacturers – eBook

Taking Your Business to the Next Level

+ What's Working…

+ What's Not Working…

+ Connecting With Your Audience

+ Creating a Compelling Message

Itamco HoloLens IMTS promo

Microsoft HoloLens – A View to the Future

The Microsoft HoloLens is a is a pair of mixed reality head-mounted smart glasses. This holographic computer visioning system enables users to interact with high‑definition holograms.

The first pre--production version shipped in March 2016 and sells for a list price of $3,000 in the United States and Canada.

This enhanced reality technology has the potential to dramatically change the way we design and manufacture products. 

International Manufacturing Technology Show (IMTS) 2016

The International Manufacturing Technology Show (IMTS) is one of the largest industrial trade shows in the world. Manufacturing industry professionals from all over the world attend the  to see more than 15,000 new machine tools, controls, computers, software, components, systems and processes that can improve their efficiency. They gain valuable ideas and insights from over 2,000 exhibitors from the metalworking industry.

Over 100,000 are registered for the 2016 show. The event is held every two years in September at McCormick Place, Chicago, Illinois.

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